BusinessManasi Praharaj05 Nov 2026

New Delhi, 05th November 2026: PVR INOX Limited, India’s largest film exhibition company, has upgraded 150 additional screens across 107 cinema properties with next-generation 3D technology, taking its nationwide 3D-enabled network to 1,087 screens. Ahead of the highly anticipated release of Ramayana, the rollout gives more moviegoers the opportunity to experience the film in 3D at a cinema closer to home.
For audiences who love 3D, the appeal lies in the added depth and sense of discovery it brings to the big screen, from expansive landscapes to action that feels within reach. The latest upgrades extend that experience to more locations, giving friends and families more choice as they plan their next cinema outing.
With Ramayana set to arrive in 3D and IMAX®, the initiative prepares a wider network of cinemas to present the film in 3D. By upgrading existing 2D auditoriums, PVR INOX is bringing new viewing possibilities to familiar destinations, allowing more audiences to enjoy the occasion without having to travel further for their preferred format.
The rollout spans five regions, led by South with 57 screens across 43 properties, followed by North with 46 screens across 29 properties, West with 22 screens across 12 properties, Central with 13 screens across 11 properties, and East with 12 screens across 12 properties.
Speaking on the occasion, Mr. Sanjeev Kumar Bijli, Executive Director, PVR INOX Limited, said, “There is a particular joy in watching a film in 3D, the anticipation as the glasses go on, the sense of depth as a scene unfolds, and the reactions shared across the auditorium. We want more moviegoers to have the opportunity to enjoy those moments at their local cinema. As audiences look forward to Ramayana, these upgrades give them more choice in where and how they experience the film. Beyond this release, the investment reflects our commitment to keeping the big screen fresh, exciting and worth coming together for.”
The expanded network also gives filmmakers and studios a broader theatrical platform for future 3D releases. For audiences, it means more opportunities to discover films in the format, with PVR INOX continuing to invest in the technology that makes a visit to the cinema feel distinct.