Infidigit Receives Recognition for Transforming Dun & Bradstreet India's Blog into a High-Impact Organic Growth Channel

Business Wire India

Infidigit, a leading AI-enabled digital growth partner, has bagged Gold at the DIGIXX Awards 2026 for its content and SEO campaign for Dun & Bradstreet India, one of the leading providers of B2B database and business insights in India. The recognition is a testament to the impact a structured, intent-driven content strategy can have on driving meaningful organic growth even in a high-competition B2B landscape

D&B India operates in a space where the right decision-makers matter more than body traffic. With scattered content and organic visibility plateauing, the brand needed a strategy that would build authority, capture high-intent queries, and convert blog readership into meaningful business engagement.

Building Authority Where It Matters

Infidigit transformed D&B India’s blog from a mere publishing platform to an engine of topical authority. We structured content around the brand’s key commercial pillars – business credit, MSME risk, ESG reporting, and supply chain risk – and centered on the very questions business leaders and decision-makers are asking at the moment they’re searching, so that D&B India could be there at the right time of their research journey.

Alongside fresh content creation, the team improved the structure and depth of existing pages, strengthened how articles linked together, and used D&B's own data and research to produce content credible enough to earn recognition from other authoritative sources.

Measurable Impact and Industry Recognition

The campaign delivered results that significantly exceeded expectations over 11 months: overall clicks grew by 102%, organic sessions by 64%, impressions by 439%, and top-10 keyword rankings by 512%. D&B India ranked first on Google for competitive search terms, including DUNS for vendor onboarding, data provider ROI, B2B predictive marketing, and TEV report.

Chaitali Shirsat, Marketing Manager, Dun & Bradstreet India, said: "Infidigit's SEO efforts have led to measurable improvements in blog performance for D&B India. The increase in blog clicks, along with enhanced visibility and rankings, reflects the effectiveness of their strategic approach."

Kaushal Thakkar, Founder and CEO, Infidigit, added: "In a competitive B2B space, organic visibility is built through consistent, authoritative content. With D&B India, we moved beyond publishing to building a content ecosystem that speaks directly to decision-makers and the results reflect that."