House of Festivals Records 1.5x Year-on-Year Growth, Crosses INR 50 Crore in Annual GMV as Quick Commerce Reshapes Festive Shopping

Mumbai, October 30th, 2026: House of Festivals, a celebrations brand founded in Mumbai in 2022 by Ayushi Singh, Co-founder and COO, and Dhaval Gwalia, Co-founder and CEO, has recorded 1.5x year-on-year growth, crossing ₹50 crore in annual Gross Merchandise Value (GMV). The company’s growth has been driven primarily by quick commerce, which is valued at ₹1.08 lakh crore in 2026 and is growing at 40% annually, at over twice the pace of overall digital commerce, according to Equirus. With an assortment of more than 5,000 Stock Keeping Units (SKUs) across puja essentials, décor, festive apparel, gifting and party supplies, House of Festivals has expanded its infrastructure from a single office-cum-warehouse in Andheri, Mumbai, to three warehouses.

In 2026, House of Festivals recorded significant demand across India’s major festivals and celebrations. The company supplied over 20 lakh rakhis for Raksha Bandhan, more than 24 lakh diyas across over 3.5 lakh packs, and over 5 lakh kites for Makar Sankranti. Its assortment also included more than 30,000 Ganpati murtis, 10,000 Laxmi Ganesh murtis and 15,000 Janmashtami jhulas. During Navratri, the company supplied over 10,000 shringar sets. Its festive apparel category included more than 25,000 dupattas, 10,000 ghaghra cholis and skirts, and 10,000 Onam sarees. The company also recorded sales of over 10,000 festive gifting mugs.

The company’s sourcing strategy is rooted in India’s regional traditions and craft networks. House of Festivals sources Ganpati murtis from Pen, Maharashtra; deity dresses from Mathura; ghaghra cholis from Gujarat; and Durga murtis and Durga Puja sarees from Kolkata. By working with regional suppliers and craftspeople, the company aims to bring culturally relevant festive products to consumers across markets.

House of Festivals has established a presence across quick-commerce platforms, including Blinkit, Zepto, Swiggy Instamart and Flipkart Minutes. Its e-commerce and modern retail presence includes JioMart, BigBasket and DMart, both online and offline. This multi-channel distribution network enables the company to cater to consumers looking for festive essentials, décor, apparel and gifting products across different shopping occasions.

Commenting on the changing festive shopping landscape, Ayushi Singh, Co-founder & COO, House of Festivals, said, “India’s festive shopper has changed. Consumers today are more aware, more discerning and more willing to pay for authenticity and reliability. They expect the same quality from a diya or a murti that they expect from any branded product, and they want it in minutes. Our focus is on bringing regional craft and contemporary design together, so that wherever a family lives, it can celebrate the way it did at home.”

The company’s operating model also focuses on planning for festival-specific demand, where sales are concentrated around fixed dates and inventory availability is critical. Elaborating on the importance of supply-chain planning, Dhaval Gwalia, Co-founder & CEO, House of Festivals, said, “Festive demand peaks on an exact date and disappears the next morning, so there is no second chance. The more spontaneous the shopper becomes, the more planned the supply chain must be. We use data to plan sourcing and inventory months in advance and place lakhs of units with our partners well before each festival. Going forward, we will strengthen our infrastructure, expand our assortment and take festive commerce deeper into Tier 2 and Tier 3 markets.”

As part of its expansion plans, House of Festivals is adding more than 10,000 sq. ft. of working space. The company also plans to expand its festive, apparel and gifting ranges, accelerate product launches and deepen its network of regional craftspeople. In addition, it aims to expand its reach into Tier 2 and Tier 3 markets as quick commerce spreads beyond metropolitan areas.